“Fragrance Day” is such a big day for the fragrance community that it has grown into a month-long celebration with new fragrance launches from so many fabulous brands,” says Linda G. Levy, President of The Fragrance Foundation. “The excitement and activations crescendo on March 21st making it one of the most exhilarating times of the year to discover and experience all the newness in fragrance.” Adding, “What makes this Fragrance Day unlike any other, is the debut of our first-ever Fragrance Foundation Gallery and Pop Up Shop on Madison Avenue. We are beyond thrilled to collaborate with the Madison Avenue B.I.D and be at the heart of their Fragrance Week on Madison Avenue celebration with a unique fragrance experience for New Yorkers and tourists alike.”